SEO Strategy News

A push for behavioral targeting standards wins converts, but not tacoda
Roughly 40 behavioral targeting stakeholders joined Revenue Science's proposed standards coalition right after it launched yesterday, but there's a frowning elephant in this room.
Feb 13 2008

As startup man dave morgan exits, he remains bullish on aol
The serial entrepreneur plans a startup focused on digital media and marketing in coming months, intends to continue his relationship with AOL.
Feb 13 2008

Yahoo acquires maven, video syndie and ad firm
The $160 million acquisition will support the company's ad network ambitions.
Feb 13 2008

Execs & accounts for february 13, 2008
J&J Gets Babied by Animation Collective; Travel Ad Network Hires for New Offices; Wizzard Performs Podcast Magic for U.S. Navy.
Feb 13 2008

Taco bell pairs with sports illustrated for sexy online campaign
On a new Web site created by Draftfcb, users pretend they're Swimsuit Edition photogs.
Feb 13 2008

Yahoo boosts european mobile search presence with t-mobile deal
Yahoo's OneSearch will be the exclusive mobile search tool for T-Mobile's eleven European Markets
Feb 13 2008

Google finds new way to give
Google recently announced that Google.org, a loanblend philanthropy organisation, will be workings on five enterprise to computer address some of the world's most urgent problems. The news gained attention not only for the job the organisation chose to co
Feb 13 2008

Yahoo rejects microsoft bid
Just one week after Microsoft made its surprising $44.6 billion cash and stock bid to purchase Yahoo, the venerable search engine rejected the bid. As if to add abuse to hurt, Yahoo's board of directors agreed nem con. Someone get me some Zea mays everta;
Feb 13 2008

Aol sales exec kathy kayse bolts to discovery
Discovery snags 24-year Time Warner exec six weeks after she took charge of a new AOL Marketing Solutions unit.
Feb 11 2008

Dr. pepper and yahoo do valentine's day in vegas
On Valentine's Day, Dr. Pepper will promote its diet cherry chocolate drink with an online and event-based campaign.
Feb 11 2008

Guinness world records promotes gaming book on xbox live
An U.K. microsite on the platform will offer free downloadable content including customizable backgrounds.
Feb 11 2008

Rapt, publicis team on analytics for media buyers
Rapt to offer inventory and price forecasting tools for digital ad buyers.
Feb 11 2008

Presidential site traffic spikes on super tuesday
Steadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' sites in January.
Feb 8 2008

Sem firm applies century-old linguistics law
Seasoned linguistics formula guides SEM firm Commerce360.
Feb 8 2008

Minyanland virtual world aims to teach kids finance
Environment will offer fiscal education for kids and integrate financial advertiser brands.
Feb 8 2008

Aol acquires u.k. affiliate marketing firm buy.at
Firm has offices in London, Newcastle and most recently New York.
Feb 7 2008

Time warner to split aol in two
Warner will separate AOL's access business from its advertising-based holdings. Plus, execs expect flat online ad growth this quarter.
Feb 7 2008

Double fusion adds casual games to roster
Double Fusion made a deal to sell pre-roll, post-roll, Web inventory, and custom sponsorships on two of Spill Group's casual game sites.
Feb 7 2008

In deal with loopt, cbs mobile to sell location-based ads
CBS will sell ads targeted to the neighborhood or even block level using geolocation data from Loopt, a mobile social network that's in cahoots with carriers.
Feb 7 2008

Iab to unveil lead gen guidelines for publishers
In the midst of scrutiny of the online lead generation advertising sector by the FTC and others, the IAB plans to release best practices guidelines for publishers.
Feb 7 2008