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 SEO Strategy News
Facebook's mike murphy adds global sales duties
Promotion comes as Facebook announces departure of Chief Revenue Officer Owen Van Natta. Feb 21 2008
Advertising placements by industry and top sponsored links, january 2008
The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Feb 20 2008
Nickelodeon acquires babunga.com, strengthens parents marketing opportunity
Kid-oriented brand launches ParentsConnect Network to market directly to those holding the wallet. Feb 20 2008
Videoegg offers 'per engagement' pricing
New ad offering lets brand marketers pay 75 cents per user interaction with its video or other content. Feb 20 2008
Gofish creates ad network to rep kids' sites
Children's ad network aims to move in on Disney and Nickelodeon. Feb 19 2008
Scion uses widgets to promote three models
Rich media firm Interpolls created and is distributing a shareable widget for the car maker. Feb 19 2008
Microsoft reorg: berkowitz out, mcandrews adds duties
Brian McAndrews, Satya Nadella, and Bill Veghte will collectively run Windows Live, Search, and MSN. Feb 16 2008
Newest newspaper ad network attempt raises same old questions
Gannett, Hearst, Tribune, and The New York Times have launched a network in the hopes of grabbing more national ad dollars from brand marketers. Feb 16 2008
Aol deal with citysearch to boost local ads for platform a
The deal expands Citysearch's content and ad reach while giving AOL access to a local sales force and additional ad inventory for Platform A. Feb 15 2008
Eu regulators could toughen restrictions on search data storage
A meeting next week could result in tighter restrictions on search data storage for the likes of Google and Yahoo. Feb 15 2008
Nielsen online: women favor long-form video
VideoCensus data shows the ladies go for long-form online video while guys like to nibble on YouTube-esque snacks. Feb 15 2008
Gorilla nation adds geek reach to network with starwars.com
Lucasfilm-owned Web site seeks novel ad methods in site redesign. Feb 15 2008
Beyond interactive adds digital design, new execs
Renamed Beyond Interaction, WPP-owned agency has expanded its digital capabilities, traditionally focused on data and media services. Feb 15 2008
Some yahoos jump, some are pushed as layoffs commence
Yahoos are streaming out of the building, not all of them victims of the mass layoffs now underway. Feb 14 2008
Placecast targets ads to consumer location
Distance, temperature, or connectivity provides targeting details for Placecast-created ads. Feb 14 2008
Valueclick settles with ftc for $2.9 million
UPDATED: Payment may finally close door on long-running investigation of largest independent ad network. Feb 14 2008
Heavy-duty ad clickers could misguide marketers
With 16 percent of Internet users clicking on 80 percent of ads, a study suggests performance-based ad campaigns should look beyond the click. Feb 14 2008
Yahoo confirms rejection of microsoft bid
UPDATE: Yahoo said the substantial $44.6 billion offer undervalues Yahoo's brand, audience and investments. Feb 13 2008
Online advertising grows by 27 percent in 2007, idc says
Research finds slight slip in Google's market share, improvement at Yahoo. Feb 13 2008
Nokia expands media network globally
Nokia extends mobile media and advertising network from its core audience in Europe, Scandinavia, and parts of Asia to the global wireless user base. Feb 13 2008 |