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 SEO Strategy News
Top 50 advertisers by media value in december, 2007
Rankings of the top 50 Internet advertisers by media value in December 2007. Feb 27 2008
Citysearch wields local sales force in marchex deal
IAC/InterActiveCorp partners with Marchex to branch out its business listings and reviews to Marchex's 150,000 geo-centric sites. Feb 27 2008
Yahoo to launch open search platform
Move allows site owners to influence their presence in Yahoo's search results. Feb 27 2008
Ftc takes wait-and-see attitude towards iab privacy guidelines
The Interactive Advertising Bureau promotes lowest-common-denominator approach to its new guidelines, as government regulators threaten more intervention. Feb 26 2008
Overseas search execs say microsoft should look beyond yahoo
As Microsoft grows more hostile in its bid for Yahoo, some search marketers think the software firm should pursue overseas targets instead. Feb 26 2008
Ad networks adconion and glam pursue global expansion
The two firms announced substantial rounds of investor funding yesterday. Feb 26 2008
Report: 2007 interactive ad revenue to exceed $21 billion
Interactive Advertising Bureau, Pricewaterhouse Coopers say revenue jumped 25 percent. Feb 26 2008
Kelsey: u.s. interactive ad revenues to hit $62.4 billion by 2012
Annual report forecasts global boom in Web ad services start-ups. Feb 26 2008
Atlas unveils multi-channel conversion attribution
UPDATE: Engagement ROI offering lets marketers assign value to channels and individual sites. Feb 26 2008
Google knol: implications for seo
When Google announced its Knol undertaking in Dec, many analysts said that the hunt engine giant went one step too far by efficaciously entering the turf of content producers. What kind of consequence will this super-secret project have on hunt engine opt Feb 26 2008
Local.com has high hopes for beefed up sales team
Local.com now has 50 sales people, 40 more than it had a few weeks ago. Feb 25 2008
Clinton is all talk on her web site, say survey respondents
A study testing clarity of the presidential candidates' Web sites on issues showed the sites helped, but sometimes harmed when it came to favorability and clarity on issues. Feb 25 2008
Smaller sites scored in 2007 as pricier portals snubbed
Portal price hikes last year helped drive Avenue A/Razorfish to buy more ads from niche properties. Feb 25 2008
Fashion, social causes mix in kenneth cole digital campaigns
Kenneth Cole Productions puts itself out there with a new issues-based blog and video campaign. Feb 22 2008
With new fisheye camera, red bull involves fans in surf clips
360-degree camera technology lets Web users control a video's perspective. Feb 22 2008
Thestreet.com on path to more ads, less subs
The company reported a 134 percent jump in full year 2007 revenue from non-financial advertising over 2006, and a boost in marketing revenues compared to subscription dollars. Feb 22 2008
Google launches adsense for video beta program
Text and graphical overlay ads will be contextually paired with video publisher content over a new Google Video Advertising Solutions site. Feb 21 2008
Web ads may have aided obama's high january fundraising
Barack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate. Feb 21 2008
Kraft mines for comedy cred with tassimo webisodes
A Webisode series promoting Kraft's Tassimo beverage machine features work by the Upright Citizens Brigade. Feb 21 2008
Openx taps former aol ceo as chairman
OpenX, formerly Openads, followed a $15.5 million funding round with the appointment of former AOL CEO Jonathan Miller as chairman of its board. Feb 21 2008 |