SEO Strategy News

Yahoo sees rosy future without microsoft
Ever since Microsoft made its initial $44 billion bid on Yahoo several weeks ago, the venerable search engine has urgently tried to slight the software system giant's advances. From behind-the-scenes bargaining with other companies to announcements that t
Apr 1 2008

Ask.com changes focus
Ask.com became the latest victim of the challenges confronting the hunt market. In the wake of announced layoffs, the figure four hunt engine said that it would alteration its focus to dressed ore on its core marketplace. What that means precisely seems t
Apr 1 2008

Yahoo building buzz with buzz
Contempt its lack of success against the giant in the hunt engine field, Yahoo seems to understand Web 2.0 good than Google. Its newest service, Yahoo Buzz, accepts input and votes from users. Is it simply a clone of Digg, or something more?On the face of
Apr 1 2008

Newspapers' online growth slowed in '07 along with web ad industry
The Newspaper Association of America reports online newspaper ad spending rose almost 19 percent to $3.2 billion last year, but growth slowed over 10 percent from 2006.
Apr 1 2008

Boston.com drops axciom for local search, signs with google
Switch aims to improve quality of business info; ads will combine AdSense and the site's own direct sales.
Apr 1 2008

Mtv, mobile video distributor to offer ad-supported content
Mywaves signs up 20 advertisers, aims for young adult audience with videos from VH1, and other MTV properties.
Apr 1 2008

Survey: consumers familiar with behavioral targeting, don't love it
Almost three-quarters of people responding to a survey said they're aware of behavioral targeting, though far fewer know it by that name.
Apr 1 2008

Geary buys search firm fathom online
Digital agency Geary Interactive buys five-year-old Bay Area search firm Fathom Online for an undisclosed sum.
Apr 1 2008

Isp ad partners nebuad and phorm eye overseas expansions
U.S.-based NebuAd has begun ramping up its U.K. operations, while U.K. competitor Phorm may be eyeing a U.S. expansion.
Mar 5 2008

Omniture's sitecatalyst turns 14
The latest version of the measurement platform is built using rich Internet app AJAX and measures video and rich media for a range of devices.
Mar 5 2008

Google sales exec sandberg to join facebook as coo
CEO Mark Zuckerberg hails Sheryl Sandberg's experience "building new kinds of advertising networks."
Mar 5 2008

Spot runner takes full service approach, looks to build sales staff
In addition to acquiring Web marketing firm Weblistic, Spot Runner aims to expand its sales force to go after more local advertisers.
Mar 5 2008

Clinton, obama neglect issues in e-mails sent to texas voters
Democratic primary rivals skip over issues in messages recently sent to El Paso voters. Is it safe to assume everyone on the e-mail lists already made up their minds?
Mar 5 2008

Ad network turn offers blend of pricing models
After a year of testing, Turn launches with a promise to blend CPM, CPC, and CPA bid models.
Mar 5 2008

Online market research giant tns snaps up boston's compete
Eight-year-old competitive metrics provider fetches an initial $75 million, with additional payments linked to performance.
Mar 5 2008

Doubleclick to power vertical ad networks
Move will put DoubleClick into direct competition with Adify, but will agency buyers support more fragmentation?
Mar 5 2008

In survey, social media marketing takes a corner office
A TNS/Cymfony study finds marketers are thinking seriously about appointing social media executives for the long term.
Mar 5 2008

Denuo to advise blinkx on video search and network ads
Publicis-owned consultancy will advise video search and ad firm on formats and targeting methods.
Feb 27 2008

Otto digital's mendez launches optimization, marketing firm
An agency aims to bring advertisers and agencies one step closer to technology companies.
Feb 27 2008

Bolt man back with casual gaming ad network
Founder of now-defunt Bolt Media, Jay Gould, has resurfaced following an unsuccessful acquisition bid for Bolt by GoFish last year.
Feb 27 2008