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Radio one to offer cross-channel ad buys with social net acquisition
Radio One's acquisition of social networking company Community Connect expands its online reach with Black, Latino and Asian audiences. Apr 15 2008
Microsoft to ftc: think bigger than behavioral
Microsoft asked the Commission to embrace a privacy framework that includes behavioral, contextual and other forms of data-driven targeting. Apr 15 2008
Google, aol and others make state policy coalition official
A once-loose collective of companies including Google, Yahoo, AOL and eBay finally incorporated officially this year after four years of collaborating to influence state policy. Apr 14 2008
Mlb grants yahoo exclusive ad sales rights to live baseball video
Yahoo will eventually handle ads served during MLB games through its AMP platform, now in development. Apr 12 2008
Iac launches first black-oriented web site
RushmoreDrive.com offers search, job listings and a news aggregator focused on black interests. Apr 12 2008
Advertising placements by industry and top sponsored links, february 2008
The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Apr 12 2008
Nai unveils revision of behavioral targeting code
New version comes as a key deadline approaches for Federal Trade Commission's own broad principles. Apr 12 2008
Ex-yahoo exec banks on small site ad platform trend
Longtime Yahoo exec Tim Cadogan has replaced James Bilefield as OpenX CEO, betting on the future of hosted online ad management services for smaller publishers. Apr 10 2008
Predictive advertising targets consumers on purchase data
Shopping and purchase data provides insight to a blind network of retailers, allows advertisers to better target ad buys. Apr 10 2008
Adbrite launches marketplace for ad-targeting technologies
The new service allows ad targeting and optimization providers to bid in real-time for the right to place AdBrite�¢ï¿½ï¿½s inventory. Apr 10 2008
Yahoo buys indextools, could leapfrog google analytics
A free version of IndexTools for Yahoo's SMB advertisers would create fierce competition for Google Analytics. Apr 10 2008
Yahoo makes ultimate concession, tests google ads
The move is another attempt by Yahoo to project a range of alternatives to a merger with Microsoft. Microsoft claims a formal deal would be anti-competitive. Apr 10 2008
As deadline looms, comments roll in for ftc's behavioral ad principles
Google says overly broad definition of behavioral targeting could hurt its search ads business. Apr 10 2008
Search engines under pressure in europe to delete personal info quickly
Report from European Commission's Article 29 Working Party says search engines should delete user data within six months of recording it. Apr 9 2008
News corp. buys big stake in u.k.-based online ad specialist
International ad network, pop-under video ad pioneer join forces. Apr 9 2008
U.k.'s online ad spend continues steady climb
In two years, rich media and imbedded format display ads have doubled in spend, driving growth in the U.K. market. Apr 9 2008
New index reveals surprising ad pricing trends
PubMatic's data from 3,000 publishers show small sites make more CPM than large ones. Apr 8 2008
Nielsen acquires iag to build up analytical expertise
Nielsen hopes to gain insight and measurement on engagement through its acquisition of IAG Research. Apr 8 2008
Lbi snatches digital agency special ops media
Digital agency based in Europe picks up New York City agency in deal valued between $25 million to $45 million. Apr 8 2008
Yahoo names ad network platform, signals summer rollout
Yahoo's AMP shares a name with Collective Media's ad network system. The latter will power newspaper ad network quadrantOne. Apr 8 2008 |