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 SEO Strategy News
24/7 real media launches b2b ad network
Digital marketing company teams up with four publishing partners that include more than 200 business-to-business Web properties Apr 22 2008
Legal tides changing for user-generated content
Many civil libertarians will tell you that there were certain problems with the 1996 telecom Act, but there's one part of it that every ISP and owner of a UGC-based web site loves. Now two rulings threaten to weaken that part of the Act. Should you be con Apr 22 2008
Marketing automation tool mixes new channels with old
Eloqua, which helps marketers and their sales teams reach out to prospects using e-mail, direct mail, and the Web adds new channels to its platform. Apr 21 2008
Researchers find isps inject ads into web pages
Finding is part of a broader study on how frequently Web pages are altered in transit. Apr 21 2008
Aol cuts four senior tacoda execs including president daniel jaye
Gone are former Tacoda CFO Mark Pinney, SVP Ad Sales Matt Arkin, SVP Marketing and Business Development Larry Allen, plus Jaye. Apr 21 2008
Gore's 'we' campaign to pack digital wallop
America's first major ad blitz on climate change will be built around the Internet. Could the social media strategy backfire? Apr 21 2008
Nbcu forms unit to create brand-centric digital content
The new NBC Universal Digital Studio aligns with Omnicom Media Group Digital as its first agency partner. Apr 18 2008
Google reports strong q1, surprising some
All eyes were on the company's click growth ahead of its earnings release today, and Google didn't disappoint. Apr 18 2008
Search ad spending wavered in late q1
Google's quarterly earnings call this afternoon will offer further clues. Apr 18 2008
Mindshare restructures with eye on integration
Under the reorg, Mindshare Interaction will be completely absorbed into the WPP Group-owned global agency. Apr 18 2008
Obama and clinton led display ad drop in march
When it came to online display ads in March, Obama went local, Clinton had her hand out, and McCain got a basketball jones. Apr 17 2008
Phorm hires ex-doubleclick privacy officer to quell concerns
The behavioral ad-targeting company has hired Jeffrey Brooks Dobbs as its first Chief Privacy Officer. Apr 17 2008
New ad network pairs iac ad solutions with healthcentral network
Rollout comes three months after IAC took a stake in HealthCentral. Apr 17 2008
Akqa aims for integrated digital services
San Francisco-based ad agency builds up search marketing practice, expands U.K. media planning operations, and more. Apr 16 2008
Video could fuel online recruitment ad spending
A new report shows revenues from online job ads will rise to more than $11 billion by 2012, and a good chunk of that could come from video offerings. Apr 16 2008
Interpublic media ceo runs to spot runner
Mark Rosenthal's hire follows that of MSN bigwig Joanne Bradford. Apr 16 2008
Federated media's $50 million round: where will it go?
The ad network's event production efforts and a video extension for BoingBoing may offer clues to the company's plans. Apr 16 2008
Gawker media sheds wonkette, two other blogs
Blogads once sold $20,000 a month in ads on Wonkette, but the blog's value has since fallen as Nick Denton's other sites take off. Apr 15 2008
Obama targets pennsylvania voters with pure persuasion ads
Local executions contrast sharply with those of the Clinton campaign. Apr 15 2008
Platform a wins verizon's web and mobile ad biz
Verizon hands the lion's share of its online and mobile ad inventory to Platform A to sell and serve. Apr 15 2008 |