SEO Strategy News

Holiday inn express site is first child of digitas' third act
With second season of 'The Smart Show,' agendcy shifts focus to distribution, adds interactive features.
Jul 10 2008

Gannett acquires all of shoplocal
UPDATED: Gannett bought out the ownership stakes of McClatchy and Tribune in separate transactions.
Jul 10 2008

Yahoo will change amp name, again
One possible reason: It's the same name Collective Media chose for its ad platform weeks earlier.
Jul 10 2008

Marketers begin to assess hd video ads
Adobe, Intel and Epson were among the first advertisers to run high definition video ads in online ad buys.
Apr 28 2008

Epic hires cyber fraud inspectors to burnish image
Firm formerly known as AzoogleAds hires from New York and Florida Attorney General offices, including one who investigated the firm.
Apr 28 2008

Mtv partners with oddcast to launch virtual playgrounds
Visitors to Virtual MTV can enter online environments for "The Hills," "Pimp My Ride," and "The Real World."
Apr 28 2008

Top 50 advertisers by media value in february, 2008
Rankings of the top 50 Internet advertisers by media value in February 2008.
Apr 26 2008

Internet marketing strategy: social media marketing - part 3
Social Media: Setting Goals
Apr 25 2008

Second life nabs organic chief, will brands return?
SL is dead to many marketers. Could Linden Lab hope to patch things up with the hire of Organic's Mark Kingdon?
Apr 25 2008

Microsoft sees ad growth, shrugs at yahoo
Microsoft reported net profit of $4.39 billion in Q3 of its '08 fiscal year, and suggested it would consider withdrawing its proposed bid for Yahoo.
Apr 25 2008

Web ads from left and right advocacy groups signal more to come
Recent online ad efforts by liberal group MoveOn.org and conservative nonprofit Freedom's Watch imply more advocacy Web spending this election.
Apr 24 2008

Google debuts mobile image ads
AdSense mobile network carries both text and image ads, and can dynamically serve the ad Google determines will perform best at the time it's shown.
Apr 24 2008

Online classified, vertical ad spending boom predicted
Why the Kelsey Group anticipates online marketplaces will become a big business.
Apr 24 2008

Iab europe embarks on expansion and restructuring
Representatives of national European IAB organizations will convene next month to formulate a constitution.
Apr 24 2008

Study: majority use social media to 'vent' about customer care
Study also finds 72 percent of respondents used social media to research a company's reputation for customer care before making a purchase.
Apr 24 2008

Yahoo q1 earnings rise, yang hails display ad future
Softness persists in travel, financial, and retail advertising however.
Apr 24 2008

Buzzlogic buys app firm to improve conversational ad targeting
In addition to acquiring Activeweave, the firm is in the preliminary stages of building out an ad network.
Apr 24 2008

Myspace tests community tools for advertisers
Beta platform allows brands to create and maintain their profiles.
Apr 22 2008

Verklin out, fay in as head of aegis americas
Sarah Fay becomes the first digital agency native to rise to the top of a major ad agency network in the United States.
Apr 22 2008

Six apart aims for brand dollars with acquisition and ad network
Movable Type developer has launched an ad platform for bloggers and acquired a New York-based firm that will give it more brand services capabilities.
Apr 22 2008