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 SEO Strategy News
Microsoft: online ad revs climb 38 percent in latest quarter
UPDATE The company says online ad revenue reached $623 million for the three-month period ended December 31. Jan 31 2008
Agencies describe hurdles facing u.s. mobile ad market
Carriers, lack of marketing interest seen as stumbling blocks. Jan 31 2008
Wal-mart offers seo and sem services
It sounds like an April Fools' Day joke, but SEO-focused journalists first got wind of it about Christmas. Sam's Club, Wal-Mart's brand for bulk sales to small businesses, now offering search selling services. What does this mean for SEO and SEM consultan Jan 31 2008
Political web ad spending could hit $110 million in 2008
According to a Lehman Brothers report, presidential election and summer Olympics-related ad spending will be key drivers of an anticipated 24 percent increase in U.S. Web ad spending. Jan 23 2008
Former doubleclick execs launch video ad rights management firm
FreeWheel provides 'monetization rights management' technology to simplify video ad sales, serving and sales rights. Jan 23 2008
Spotrunner nabs coast-to-coast army of camera pros
The local online video and TV ad firm acquired GlobeShooter to enhance archived local ad content with custom photos and video. Jan 23 2008
Eu hearing could influence google/doubleclick decision
Privacy advocates believe privacy issues should factor into the EU Commission's investigation of Google's DoubleClick buy. Jan 23 2008
Presidential hopefuls display online ad maturity
Ads run in December showed a greater willingness to experiment with innovative ad creative and messaging. Jan 23 2008
Nbc taps yume to monetize fledgling content download service
Still in beta, NBC Direct allows downloads of primetime shows, complete with ads. Jan 23 2008
Quattro unfurls self-serve mobile ad product
GetMobile platform grants advertisers and publishers easy access to mobile Web audience. Jan 23 2008
As big marketers embrace digital, digital's branding power wanes
Branding effectiveness of online advertising has declined over the past two years by nearly every measure, according to Dynamic Logic data. Jan 21 2008
Romney camp stakes out web ad innovations in primary run
Entrenched in a tight Republican Michigan primary race today, Mitt Romney's campaign has counted paid ads as an important component of its interactive strategy. Jan 21 2008
Advertising placements by industry and top sponsored links, december 2007
The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Jan 21 2008
Hot in 2007, ugc takes bleacher seat at this year's super bowl
Doritos and the NFL are soliciting user interaction leading up to the big game, but this year's crop of ads has fewer interactive components. Jan 21 2008
Yahoo internal shifts squeeze out another exec
UPDATE The latest to go is Head of Yahoo Entertainment Vince Broady. Jan 21 2008
Newer search engines add twists to search
Not many people outside the hunt industry notice it, but new hunt engines are cropping up all the time. After they’ve been about for a while, they start adding new characteristic to compete against the ever-increasing tide of even newer hunt engines. In t Jan 21 2008
E-mail as social network: the pitfalls
Electronic mail is one of the oldest functions of the net. Originally used by man of science and scholarly person to collaborate on undertaking, its popularity grew – and with the coming of the World Wide Web, practically everybody online now has an email Jan 21 2008
Google hooks students with online marketing challenge
Google's Online Marketing Challenge gives students the opportunity to spend $200 on Google AdWords on behalf of local businesses. Jan 21 2008
World ave. latest to settle with florida ag cyberfraud fighters
Following a settlement with AzoogleAds, World Avenue is the latest company expressing gratitude in being compelled to cough up $1 million dollars to the Florida AG's Office. Jan 21 2008
Blocked by bud, coors takes super bowl message online
Unable to advertise during the game, the company challenges consumers to submit fan videos for tickets. Jan 21 2008 |