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 SEO Strategy News
As consolidation wave settles in, baby aquantives keep hatching
PV Media, GSI Commerce and Zeta Interactive are among new firms to acquire and diversify digital marketing services. Feb 4 2008
Newsmax media wants advertisers to take aim at rich republicans
The conservative news site has launched a multimedia campaign aimed at advertisers and their agencies. Feb 4 2008
Seevast builds vertical ad networks with hybrid ad, content distribution unit
With its new SyndiGO offering, Seevast follows a new mini-trend of combining ads with syndicated content. Feb 4 2008
Survey of sem customers shows google grabbed most ad dollars
The majority of a 29 percent increase in search spending in 2007 over 2006 by Efficient Frontier clients went to Google. Feb 4 2008
Net income down in q4 and 2007, yahoo promises profound changes in '08
Those changes include layoffs of about 1,000 staffers by mid-February. Feb 4 2008
Yahoo layoffs: this could get ugly
Blogs and more respected publications such as the New York Times and the Wall Street Journal talk about rumour that battered search engine Yahoo is about to make massive layoffs. Some beginning tout figure as large as 2,500. Is there any truth buttocks th Feb 4 2008
Microsoft signs wsj digital for contextual and search ads
Agreement bolsters Microsoft's growing strength in the finance and money vertical, after deals with EDGAR Online and CNBC.com. Feb 4 2008
Toby gabriner to helm isp-based behavioral ad firm adzilla
Former head of Carat Fusion and [x+1] calls individual data tracking the last mile of behavioral targeting. Feb 4 2008
Women users, search strength drive health focus for iac and others
After Microsoft and About.com take big moves to develop health content, IAC acquires a minority stake in The HealthCentral Network. Feb 4 2008
Yellow pages site, local online directory publisher team up
Focused on local advertisers, Superpages.com, Marchex sign agreement. Feb 4 2008
Top 50 advertisers by media value in november, 2007
Rankings of the top 50 Internet advertisers by media value in November 2007. Feb 4 2008
Semdirector branches out from search, changes name
SEMDirector, now Covario, broadened its business scope to include tracking of cross-media buys other services. Jan 31 2008
Quantcast to build products, staff with $20 million funding round
The firm plans to keep its free for publishers, but could introduce paid advertiser services in the future. Jan 31 2008
Online political ad spending forecasts lack clarity, consistency
Three reports predicting online political ad revenues in 2008 have been published since December, and they're all over the ballpark. Jan 31 2008
Groupm: global web ad growth will slow to 30 percent in 2008
GroupM finds the Internet will draw 28 percent of new ad dollars this year. Jan 31 2008
Break media launches new sites, ad network
Guys site works with Adify to rep inventory on a dozen outside publishers. Jan 31 2008
Top 50 advertisers by media value in october, 2007
Rankings of the top 50 Internet advertisers by media value in October 2007. Jan 31 2008
Ftc settles with debit card web marketers
The Federal Trade Commission has settled a case against a group of defendants charged as deceptive marketers that targeted subprime consumers. Jan 31 2008
Gsi commerce makes a digital splash with hire of denuo's pahade, e-dialog acquisition
E-commerce enabler to buy e-mail marketer e-Dialog, poaches Denuo Prez Nick Pahade. Jan 31 2008
Glam adds premium inventory ratings
Ad network says refinements will ease high-end buys across the seven sites it runs and the 450 or so it represents. Jan 31 2008 |