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Microsoft unveils video and contextual targeting features
Company shows off a number of contextual targeting technologies for video and other digital content at its DEMO presentation to the ad community. Feb 6 2008
Bango and others bring analytics to the mobile arsenal
In lieu of a tracking cookie, mobile firms are seeking other ways to measure ads and campaigns. Feb 6 2008
Amex sponsors youtube's fashion foray
In a deal brokered by Digitas, American Express is the sole sponsor of a YouTube channel focused on Fashion Week. Feb 6 2008
Ad-supported casual games see clicks
A survey of casual gamers on RealGames finds users welcome ads; older titles see biggest response. Feb 6 2008
Turbotax video contest taxes the funny bone
Intuit is challenging comedians to submit videos as part of a contest enabled by Brickfish�s online marketing platform. Feb 6 2008
Facebook ramps up u.k. efforts, hints at beacon expansion
A recent appearance by Facebook's Blake Chandlee in London before an audience of agency execs reflects the firm's U.K. expansion. Feb 6 2008
News corp not interested in buying yahoo
Q2 2008 revenues at News Corp's Fox Interactive Media, owner of MySpace, were up 87 percent over the same period last year. Feb 5 2008
Aol buys widget tech firm to boost app ads and analytics
With purchase of Goowy Media, AOL will get into the app creation business and boost Platform A's widget ad offerings. Feb 5 2008
A web 2.0 resurrection for the industry standard
Ten years after the ill-fated Internet-boom magazine's launch, and nearly seven years after its demise, an online version emerges. Feb 5 2008
Microsoft defends yahoo bid after google blast
Steve Ballmer says combined company will reap $1 billion in "synergies," improve competition. Feb 5 2008
Microsoft makes $44.6 billion bid for yahoo!
The bid made jaws drop everyplace. Still, it shouldn't have surprised anyone, given Microsoft's 18-month-long on-again, off-again effort to spouse with or acquire Yahoo. It leave of absence the rest of us request two inquiry: what are the deal's implicati Feb 5 2008
Advertisers welcome possible yahoo sale, but fear cpm hikes
Marketers hope Yahoo's advertising savvy will rub off on Microsoft, but fear price increases. Feb 4 2008
Yahoo bid may bring microsoft new antitrust battles
Despite Microsoft's confidence the proposed acquisition will pass regulatory muster, analysts, privacy advocates and legislators aren't so sure. Feb 4 2008
Hispanic-focused publisher batanga grabs an ad network
Aiming for Latino Web surfers, Miami-based company acquires HispanoClick. Feb 4 2008
Microsoft stuns industry with $44.6 billion bid for yahoo
UPDATE: In its continuing quest to become a dominant player in the online advertising industry, Microsoft believes the best way to catch up with Google is to join forces with Yahoo. Former Yahoo CEO Terry Semel has also left his post as Board Chairman. Feb 4 2008
Yahoo's revamped at&t deal aligns with display ad network goal
Yahoo's renegotiated deal with AT&T reflects the firm's mission to grow off-site display advertising. Feb 4 2008
More ways than ever for big game watchers to vote on ads
It's still the biggest advertising event of the year. Video portals and others compete to offer voting on Super Bowl spots. Feb 4 2008
B2b tech firm creates sims-like game experience
A branded site experience from QNX puts visitors in control of a video-based virtual geek with a project to finish. Feb 4 2008
Google posts strong q4, struggles to monetize social network inventory
UPDATE Earnings climb to $1.2 billion, up 12 percent over the same period in 2006 Feb 4 2008
Meebo builds ad network around chat
Meebo tests new ad units that will be served into branded chat rooms on community and social networking sites. Feb 4 2008 |