Google reports strong q1, surprising some

All eyes were on the company's click growing ahead of its net income release today, and Google didn't disappoint. Aggregate paid clicks on Google and its spouse sites grew by 20 percentage over the year ago time period and 4 percentage since last one-fourth. ComScore reported click growing was flat or down during the first three calendar month of the year, lead some to speculate consumer economic nervousness led to fewer shopping-related searches and harm to the company's revenue growing. Google didn't break out click growing trends on its own sites versus its web.

"Paid click growing is much higher than has been speculated by third political party," said Google CEO Eric Helmut Schmidt. "In hunt, we continue to invest in quality both here and internationally.... We're screening fewer but much good ads in each cycle, and that's a key part of the Google success story."

Google finally closed its DoubleClick acquisition during the one-fourth, a deal Helmut Schmidt called "enormously strategic." Google plans to yet combine its AdSense network with DoubleClick's display ad direction product. That acquisition accounted for about 1,500 of the about 2,300 employees Google added in the time period. Ten percentage of DoubleClick's staff was laid off in the wake of the deal's closure.

spouse site gross was $1.69 one million million, or 33 percentage of the total, while gross from Google's own sites made up the remaining $3.4 billion. According to CFO Saint George Reyes, gross growth on Google.com was up 49 percentage, driven by strong traffic addition and, to a lesser extent, monetisation growth.

International growth continued to boost the company's bottom line. Operations from exterior the U.S. Contributed over half of the company's total gross (51 percent) for the first time, contributing 51 percent of all revenues in Q1, compared with 47 percent a year ago.

The company also cited adoption of its AdSense for Video ads, and higher-than-banner click-through rates for the placements. During the quarter, Google added a benchmarking feature for Google Analytics.

Google's upbeat results come as two search agencies reported generally strong growth in client spending. SearchIgnite's mostly retail clients increased their year-over-year expenditures, but spending growth waned toward the end of Q1. Meanwhile Efficient Frontier found travel-related ad spending exhibited strong growth while financial advertising shrank.

Google's Schmidt said the company had not observed any negative impact on its business based on macro-economic conditions. "We've looked at this really carefully, and we do not see an impact as of this time," he said.