Obama and clinton led display ad drop in march

As in recent months, Obama for United States dominated online display ad placed by the three top presidential campaigns. According to Nielsen Online AdRelevance, his camp ran about 30 million feeling across the Web, many served through ad networks. Though a sweetheart online advertizer for more than a year, John McCain 2008 placed far fewer feeling in March than in previous months, about 4.7 1000000. Still, the ad research firm tracked only about 2 1000000 McCain show ad feeling in Feb.

After calendar month of neglecting online show, Clinton's political campaign came out swing with a political campaign aimed strictly at fundraising in March. Ads goad viewers to make history by contributing to the Senator's campaign were seen on prominent news sites including CNN, AOL News, Slate and The New York Times, according to AdRelevance, which tracked about 10.6 1000000 Clinton ad feeling. In Feb, some ads promoting a Bill Clinton TV event on the trademark Channel, along with fundraising ads targeted to Wisconsin River primary voters, also were found.

Clinton's campaign stuck with only a smattering of show ad creatives in March, which included the same basic message: "Help Make History. Support Edmund Hillary Clinton Today! Contribute $50 Now." The ad blitz coincided with electronic mail signed by Bill Bill Clinton; they pleaded, "Can you help put Edmund Hillary in the place to win Keystone State with your part today?"

While Clinton's online ad missionary post in March centered on drumming up political campaign contributions to fuel primary election state ad, Obama focused in part on assemblage early votes in Texas and Ohio, which held their primary election March 4.The political campaign placed a assortment of new ads targeting voters in those two states in addition to running a wide variety of ad creatives aimed at gathering supporter e-mail addresses.

Mimicking messages in a collection of video-enabled expandable ads placed by Obama's camp on local newspaper and TV station sites, standard display units reminded voters about the "Texas Two-Step" voting process. "Even if you voted early, you still need to caucus on Tuesday at 7:00pm," read Texas-targeted ads. Ads aimed at Buckeye voters told them when polls would open and close.

The majority of Obama's ads showed up on Politico and Merriam-Webster Online, according to AdRelevance; the dictionary site and others appearing on the research firm's list suggest many of the campaign's standard display ads were targeted demographically, behaviorally or geographically. Ads were also found on local sites including Austin's Statesman.com, Toledoblade.com, Boston.com, NorthJersey.com, and Connecticut's TheDay.com.

The Obama campaign followed through with its localized display advertising in April. it launched issue-based ads portraying the Illinois Senator as a leader on fuel efficiency on Pennsylvania newspaper and television sites.

Like Obama's campaign, the majority of ad impressions run by the McCain camp featured ad creative introduced months ago. Most ads presented the Senator as experienced, trustworthy and courageous. And like Obama's ads, most were intended to glean contact information from supporters to drive volunteerism and donations. The McCain campaign also continued to pick on Clinton. Silly ads reminded people of her Woodstock museum funding proposal, for instance.

Harkening back to an unexpected effort last March, McCain's campaign ran a relatively small number of ads promoting a college basketball related contest. "Bracket Busted? Need a Second Chance? Create a New Bracket in the Second Chance Challenge," read the ads. Like others centered on pork-barrel spending, the ads barely mentioned the candidate. During last year's NCAA basketball playoffs, McCain's campaign site listed his bracket bets and urged supporters to register their team picks to win campaign gear.

McCain's ads appeared mainly on sites including local news aggregator site Topix, conservative news sites National Review Online and Lucianne.com, Merriam-Webster Online, and weather site Intellicast. Local sites included Staten Island's SILive and PittsburghLive.

2008 Ads by Hillary Clinton for President
Ad Copy	Call to Action	Ad Sizes	Estimated Number of Impressions
"Help Make History Support Hillary Clinton Today!"	"Contribute $50 Now"	336x280 Large Rectangle	10,675,000

March 2008 Ads by John McCain 2008
Ad Copy	Call to Action	Ad Sizes	Estimated Number of Impressions
"One man has the experience One man has the courage One man has our trust John McCain for President."	"Join Our Team"	728x90 Leaderboard, 160x600 Wide Skyscraper, 300x250 Medium Rectangle, 336x280 Large Rectangle	3,050,000
"Courageous Service. Experienced Leadership. Bold Solutions. Watch Courageous Service Video.	"Play Video"		275,000
"Who do you trust to protect America? John McCain for President"	"Join the Team"	300x250 Medium Rectangle, 468x60 Full Banner	330,000
"Three million of your tax dollars to study the DNA of bears in Montana. I don't know if that's a paternity issue or a criminal issue."	"Stop Pork Barrel Spending. Sign the Petition."	728x90 Leaderboard, 300x250 Medium Rectangle, 160x600 Wide Skyscraper	445,000
"Is This The Future You Want? Make Sure It Doesn't Happen!"	"Click Here"	728x90 Leaderboard, 300x250 Medium Rectangle, 160x600 Wide Skyscraper	155,000
"McCain Beats Clinton. Read All About It"	"Click Here"	728x90 Leaderboard	60,000
"1 million for a Woodstock Museum? Not so groovy man"	"Watch Video"	160x600 Wide Skyscraper	70,000
"$74 million tax dollars for peanut storage costs? That's Nuts! Outraged by Pork?"	"Sign the Petition"	160x600 Wide Skyscraper	10,000
"McCain Experience Money Can't Buy. Elect John McCain"	"Click Here"	160x600 Wide Skyscraper, 728x90 Leaderboard	40,000
"Bracket Busted? Need a Second Chance? Create a New Bracket in the Second Chance Challenge. McCain."	"Click Here"	160x600 Wide Skyscraper, non-standard dimensions	40,000
Source: Nielsen Online, AdRelevance, 2008