New ad network pairs iac ad solutions with healthcentral network

The HealthCentral Network, with more than 35 condition-specific, wellness and full general health Web place, will be the scoop partner with IAC Ad Solutions [IAC/AS] for the web. The companies said the new platform will give wellness industry marketers access to more than 45 1000000 monthly unique visitors across the IAC/AS web and 10 1000000 monthly unique visitors on HCN�s targeted health sites.

"We and IAC Ad Solutions have decided to combine inventory in a very interesting way for pharmaceutical and consumer packaged good marketers," said HealthCentral Network VP of concern Development Jeremy Shane. HCN will be IAC's scoop partner in selling to prescription pharmaceutical companies and IAC will be our scoop partner in selling over-the-counter and packaged goods."

Shane said the web will have a unique ability to combine HCN's extremely targeted health-focused audience with IAC's "extensive reach into the ideal wellness consumer demographic." The company described that demographic as chiefly college-educated women betwixt 35 and 55 with "high family incomes."

As evidenced by the web Advertising enterprise (NAI) draft alteration of its eight-year-old self-regulatory code, some forms of targeted healthcare related advertising are controversial. Shane said the new IAC/HCN web will not allow advertisers to violate any online user's privateness.

"On neither our sites nor on IAC sites do people provide personally identifiable wellness information," Shane noted. "The targeting on our sites is strictly contextual. For illustration, we have extremely relevant info about treating and managing pain and a pain medical specialty ad would appear there."

He also said the companies have in place "exclusion categories" that disallow ads on certain sensitive topic. So, a individual researching death would not be presented ads from casket makers or funeral homes.