Platform a wins verizon's web and mobile ad biz

Verizon has tapped AOL's Platform A ad web unit for ad direction and sales on its Web and Mobile River platforms.

Platform A will assume sales duty for all of Verizon's online stock list and a bulk of its Mobile River inventory, and will be the only sales organisation with the ability to warrant placement inside the Verizon Network. Other political party may offer the stock list as a part of a blind web buy.

part of Verizon's on-deck ad stock list are represented by Millennial Media, which announced its human relationship with the bearer earlier this month.

Linda Clarizio, president of Platform A, called the human relationship "an enlargement of the human relationship that Third silver screen Media had with Verizon," going back about a year.

This marks the first cross-platform deal for Platform A, which is now workings to integrate its various ad web units, including Advertising.com, Tacoda, Quigo, and Third silver screen Media.

"I think it reflects how we look at the ad space," said Clarizio. "Whatever platform works best for [advertisers], we will try. Right now we're merchandising video, Mobile River, and online display."

"That's why we see them as such a great spouse. They look at the industry the same way we do," she added.

Platform A served ads to 170 1000000 U.S. Net users in March, according to data released by comScore. Verizon communicating receives over 29 1000000 unique visitors, according to the same study.

Verizon's move comes at a time of increased deal activity around Mobile River ad sales. Sprint's advertising was originally handled by Enpocket, and was taken over by Nokia's media web when it acquired Enpocket. In the U.K. Yahoo has deals to power the Web'n'walk Internet service for T-Mobile and Vodafone.

Verizon was unable to remark on the deal with Platform A, nor to clarify Millennial's ability to openly sell stock list on Verizon's deck.