Internet ad spend grows in 2007 as u.s. lags overall

Among all media categories, Internet disbursement showed by far the largest increase: a jump of 18.9 percentage over the previous year.

Overall spending for the year grew just 0.6 percentage, placing it even lower than last year's 4.3 percent, according to TNS Media Intelligence. The softening economy may have played a role, as the U.S. Lagged other state in overall spending. Asia-Pacific reported a 12.1 percentage increase, while the EMEA went up about 5 percent.

Other U.S. Categories that showed an addition in 2007 were subject magazines (7.6 percentage), national Lord's Day supplements (4.9 percentage) and outdoor (7.2 percent), which continued its five year climb. Paper continued their sweetheart decline in the U.S., contempt increasing in all other state measured by Nielsen.

"Clearly advertisers are look at option ways to reach their mark audiences," said Jeff King, senior vice president and managing director at Nielsen Monitor Plus. "As a consequence, new media outlets like the net are visual perception significant growing at the disbursal of hard-copy newspapers."

King added that there is probably incremental paper ad gross within the net numbers representing online entree to print publications.

The determination come in the wake of a dismal newspaper industry ad gross estimate for full-year 2007. According to the study, combined print and online revenues declined nearly 8 percentage in 2007 compared to 2006.