Nbc signs jumptap to sell, serve mobile ads

NBC universal joint signed with JumpTap to provide display ad across an mixture of the network's WAP sites. The understanding is expected to be announced today at CTIA, the radio Telecommunications Industry conference in Las Vegas.

place include NBC amusement, NBC athletics, Universal image, USA web, SCI FI transmission channel, and Bravo. NBC announced the WAP sites, in partnership with Verizon Wireless, AT&T, and Research In movement yesterday. Across those place, breakout sites are already planned for shows such as "Heroes," "The business office," "Battlestar Galactica," "Ghost Hunters," "Project Runway," "Top Chef," "Monk," and "Psych."

Jumptap acts as the scoop third-party ad sales agent for NBC universal joint for Mobile River content. Mobile River ad units include exclusive sponsorship opportunities, streamer ads, SMS campaigns, and text ads. JumpTap declined to disclose early advertisers, but said many are from the financial services, amusement, automotive, and high tech verticals.

NBC will have entree to the Mobile River inventory for cross-channel media buys, when appropriate. "They [NBC] are truly focused on integrated packages, we are truly focused on mobile-specific," said Paran Johar, CMO at JumpTap.

NBC Universal's digital group struck an before deal with 4INFO to insert and sell ads in SMS and text messages. NBC will continue to work with 4INFO in this capacity.

Known for its white label hunt product as much as its ad-serving abilities, JumpTap is moving to expand its concern model to provide search and ad services to publishers. It works with AOL, and expects to add additional publishers in the approach weeks. "In the expanding mobile ecosystem...as traffic equalizes betwixt on deck and off deck, publishers are very important," said Johar.

JumpTap , as well as other Mobile River service supplier, began by offer services such as white label hunt and ad helping to bearer. Many now spouse more and more with off-deck content providers to perform similar functions. "It reinforces our strategy, monetizing on-deck or off-deck, to the next level making the advertising as relevant as possible to the consumer," Johar said.