Omniture's sitecatalyst turns 14

The new version of Omniture's SiteCatalyst merchandise doesn't only study on rich net applications; the interface itself is built from AJAX ().

The fourteenth edition of the platform reports metric function and analytics for video, rich net applications, and cyclosis media for a range of devices using the net including IPTV, iPhones, mobile devices, cable boxes, and game consoles. The company is expected to unveil SiteCatalyst 14 today at its annual customer acme.

The analytics program is built using AJAX in order to minimize the figure of silver screen refreshes when client run study. Queries are conducted through drag-and-drop menus with minimal page refreshes.

Other companies have the ability to measurement some rich net applications. For case, last year Microsoft-owned Avenue A/Razorfish announced RIAx, a measuring application for the typically tough-to-measure apps. The Interactive Advertising agency released guidelines on measuring of rich net applications last fall.

For Omniture, video is significant for the version 14 platform. "We can see precisely when folks are using that slide bar to skip over commercials," said Chris Parkin, senior manager, Genesis Solutions, at Omniture. If you are a media company, and they aren't viewing the ads, it gives you a good indicant for when you should place your ads," added Parkin.

Visible measurement also path in-stream screening behavior such as when users wantonness streams, or when they rewind or fast-forward to view specific frames in a video. Parkin stressed Omniture's ability to gaining control metrics and analytics for an stallion Web site beyond just video, including conversions and clicks.

Omniture has also enhanced its hunt optimization capableness with SearchCenter 3. The tool manages search selling campaigns and command strategies, in add-on to integration natural and paid hunt results into one interface to automate keyword find.

In related news, Omniture plans to package offerings from two firms acquired in 2007: Offermatica and Touch Clarity. The combined Test & Target tool will focus on A/B testing, multivariate testing, segment-based targeting, and one-to-one behavioral targeting to optimize conversion for customer interactions.