Denuo to advise blinkx on video search and network ads

The paired companies plan to collaborate on ad formats, targeting methods and ideal environments for video ads on platforms operated by Blinkx, and on video-based advertising in full general. Denuo clients may also place campaigns on the Blinkx site and on its contextual video ad engine, called AdHoc.

"Denuo has entree to many agencies and clients that have an involvement in tapping into [our] audience," said Blinkx CEO Suranga Chandratillake. "We will work jointly to fig out ads and units that are affective. We will launch those on our site doing a lot of testing and trialing."

Denuo's head of new ventures and partnerships practice, Tim Hanlon, stessed the importance of find in the partnership. He emphasized the necessity of consumers not only determination relevant scheduling, but also ad.

When it launched, Denuo established relationships with a figure of up and approach Web start-ups, offering advisory services in exchange for "first mover rights for clients" and in some cases an investing stake. It holds interest in Brightcove and Shadow TV, among other firms.

Further details about the coupling were sketchy yesterday, although Chandratillake said the companies hoped to experimentation with untried video ad scheme. He said an illustration might include possibilities for run video ads on Blinkx search consequence pages. The company's results pages presently display text ads only.

"We're a hunt engine. We're very interested in how we can build video ad into that experience," he said. "Can we really have sponsored video lucifer?"

Blinkx has tried to diversify over the past year, peal out a contextual ad targeting system called AdHoc and announcing plans for a insurance premium video finish to be called Blinkx Broadband TV. BBTV was originally planned for Fall 2007, but the company postponed its release and now expects to unveil it in March.

- Rebecca Lieb contributed reporting to this story.