Report: 2007 interactive ad revenue to exceed $21 billion

The estimation comes from the Interactive Advertising agency (IAB) and PricewaterhouseCoopers (PwC) in the latest of their net Advertising gross reports. Based on research conducted by PwC and sponsored by the IAB, the study estimates net ad gross increased by 25 percentage last year compared to 2006, a diminution in growing rate compared to prior years which is in keeping with other study.

While the 2006 net ad gross figure of $16.9 one million million was a record, 2007's activity swamped that high-water mark. The IAB and PwC estimation companies spent $21.1 one million million on net advertising last year.

In the final one-fourth of the year, those companies forked over about $5.9 one million million, the biggest quarterly figure ever reported by the IAB and PwC, and a 13 percentage increase over third one-fourth of 2007. The $5.9 one million million figure represents an addition of 24 percentage over the fourthly quarter of 2006, according to the study.

The IAB and PwC noted that net ad gross for the each of the four financial quarters of 2007 were record-busters. In a statement, PwC spouse David Silverman said the $21.1 one million million year for interactive advertising "is the apogee of sequentially record one-fourth throughout 2007."

The IAB's net Advertising gross Report is published twice annually, for full- and half-year data, while quarterly estimates are issued for the first, third and fourthly quarters. Q4 and full-year estimates are attained by surveying and aggregating data from the top 15 online ad marketer. That data is extrapolated to calculate the total estimated figure.

In a statement IAB president and CEO Randall Rothenberg attributed the gross growth to the fact that "there is no media as measurable as interactive," and he added that net companies are attractive to consumers (and advertisers) because "they provide products and services at the precise moment a consumer desires them."