Ad networks adconion and glam pursue global expansion

Adconion's $80 1000000 series C investing will be used "preponderantly to expand operations in the U.S. And European markets, as well as ramification out into Asia," the company's Managing manager Mike James told ClickZ News.

Adconion changed its name from EuroClick last year, and has already opened two business office in the U.S., as well as bases in Canada, Australia, Federal Republic of Germany, France, New York and Santa Monica. Possible locations for new business office include Windy City, San Francisco, Japan, China, and additional European district including Spain, Italy and Scandinavian Peninsula.

James attributed Adconion's entreaty to the fact that it is one of the U.K.'s largest independent networks, a position he believes is an important selling factor for agencies.

U.S.-based Glam Media also announced the launch of Glam International, through which the company seeks to create operating companies in the U.K., Federal Republic of Germany, France and Japan. The company has collected $85 million in new support.

The enlargement of these companies comes as a figure of digital agencies and media participant have internationalized their operations further, including WPP, which has made a figure of recent digital acquisitions abroad, and AOL, which has purchased U.K. Affiliate network buy.at.

In a press release yesterday, Glam commercial message Director Shakeel Mughal cited the "rise of show advertising" as the drive factor buttocks the continued growth of ad networks in the U.K.

Glam operates its own sites, as well as an ad-network comprised of non-Glam sites aimed at a female audience. Glam publishing house sites in the U.K. Include Shoewawa.com and Hippyshopper.com, and according to ComScore the web received more than 4 1000000 unique visitors in January from within the U.K.

Adconion received over 98 million unique U.S. Users in January, and served over 50 million ad impressions daily, according to ComScore. In the U.K. It received around 24 million uniques, with 50 million daily impressions. Advertisers include major U.K. Brands such as mobile network operators Orange and O2, and publisher sites include Sony's online video offering Crackle.com. Ads are sold on a CPM, CPA or revenue-share basis.