Google knol: implications for seo

When Google announced its Knol undertaking in Dec, many analysts said that the hunt engine giant went one step too far by efficaciously entering the turf of content producers. What kind of consequence will this super-secret project have on hunt engine optimisation practices if and when Google opens the service to the populace?

Before I can cover the possible SEO deduction, I'll need to explain what Google Knol is and why it may substance to SEOs. On Dec 13, 2007, Udi Manber, a Google VP of technology posted to the Google blog about "inviting a selected group of people to try a new, free tool that we are career ‘knol,' which base for a unit of cognition." The idea buttocks Google Knol is to convince people who are authorization in their fields to write an article on the topic, thus increasing the actual knowledge available on the net.

The undertaking is in buck private beta and invitation-only, so unluckily I have no item as to the tools and interface that Google is providing to writer. In add-on to offer free tools for authorship and redaction the knol, which is truly nothing more than a web page, Google will host it for free. "Writers only need to write; we'll do the rest," Manber said.

Every writer is responsible for redaction and controlling his or her own page. They'll own the right of first publication, so they can do with it jolly much whatever they please. Eventually, anyone will be able to write a knol. "For many subject, there will probably be competing knolls on the same topic. Competition of ideas is a good thing," Manber explained.

Every knol will high spot the actual author. Not only will their name(s) appear in the byline, but the knol itself will include a short bio. It won't have to be static; Google plans to set things up so that those viewing knols will be able to submit comments, questions, edits, additional content, and so forth. Readers will also be able to rate knols and/or write reviews of them. Knols will include references and links to additional information. They may also include Google ads, at the option of the author. "If an author chooses to include ads, Google will provide the author with substantial revenue share from the proceeds of those ads," Manber noted.