Openx taps former aol ceo as chairman

Over a year since he left the post of president and CEO of AOL, Jonathan Miller was appointed to the new place of president of open beginning ad helping platform OpenX. Along with the top board assignment, a recent funding injection and U.S. Enlargement momentum gives the Greater London company purchase to grow beyond its ad-based roots.

Since receiving a $15.5 1000000 Series B support round, Openads has renamed itself OpenX to reflect a passage from purely ad helping to providing a wider range of open beginning offerings. "Like [Mozilla] Firefox, open beginning is moving into the mainstream," said James Bilefield, CEO of OpenX. "The range of merchandise and services we want to offer to the market [is greater], and the name allows us to do that," he continued.

"Fundamentally, our client want us to help them with their ad," said Bilefield. "There's more we can do there."

OpenX service over 30,000 publishers in more than 100 state worldwide. Bilefield said the open beginning platform service mainly small and medium-sized publishers, although some larger publishers use the platform to deliver ads on their sites.

Glenn Miller "has much experience working with major advertisers, as well as large and small publishers," wrote OpenX co-founder Scott Switzer on the firm's blog. "He understands how difficult it is to provide software, service, and media to medium to small publishers, which is the core user base of OpenX."

Bilefield said Glenn Miller has kept himself busy since departure AOL in Nov 2006. "He's well connected in the industry," he said. Glenn Miller is a co-founder at speed Investment Group and sits on the board of hunt ad firm Clickable, where he is an investor.