Web ads may have aided obama's high january fundraising

Web ad may have contributed to Barack Obama's record month of online-powered fundraising in Jan. The candidate's campaign placed more than 70 1000000 display ads online last month, up from about 10 1000000 ad feeling in Dec. The bulk of the Jan ads drove protagonist to visit the Senator's official site to "Help Elect Barack Obama President of the United States."

Obama's hefty show ad run topped the figure of ad feeling from all the presidential campaigns in Oct and Nov -- 65 1000000 each month, as tracked by Nielsen Online AdRelevance.

Last year's most prolific display advertizer, Romney for President, also pushed fundraising goals in some of the 40 1000000 ads placed by the political campaign in Jan. However, like rival Republican John McCain, Romney's political campaign also stressed issues in many online display ads. While Romney focused on household values, traditional marriage and in-migration in his issue-based ads, McCain's camp stuck with familiar themes such as pork-barrel spending, courageousness and conservativism.

John McCain 2008 ran less than half the figure of online ad feeling in Jan that Romney's campaign did, about 19 million. Still, the bulk of McCain's ads were video-enabled, and may have cost more than criterion animated ads. Romney's camp ran about one 1000000 expandable video-enabled ads which compared the former Massachusetts Governor's pro-life and pro-traditional marriage stances with those of Republican Mike Huckabee. Romney has since ducked out of the primary election race; Huckabee remains in it.

By using issue-based messaging and video in their ads, the McCain and Romney camps most probably intended to persuade voters instead than merely drive traffic to their sites for contribution or list-building purposes.

Democratic contender Bill Henry Hobson Richardson also continued his short show ad run into Jan; the campaigner ended his presidential bid early in that month. His political campaign kept with issue-based ad electronic messaging as seen in a small number of ads promoting Richardson's behavioral healthcare plan for military veterans.

As in all of 2007, Yahoo grabbed the majority of ad impressions from the candidates in January, although all four campaigns also bought ads on local newspaper or TV sites. Richardson's camp continued its focus on Iowa by placing ads on DesMoinesRegister.com. Romney's ads showed up on local news sites in San Francisco, Chicago, Houston, Raleigh/Durham and Tampa. McCain's camp also ran ads on Florida sites in addition to sites based in Detroit, Boston and South Carolina.

Meanwhile, though Obama's ads appeared mainly on Yahoo, MSNBC and MSN, his campaign also ran ads on NJ.com to promote a particular event in Jersey City. "Come Join the Jersey City Democratic Committee in Meeting Our Next President Senator Barack Obama," read the ad, which pictured Obama alongside the mayors of Jersey City and Newark.

McCain also featured geographically-relevant copy in ads touting his endorsement by The Detroit News.

January 2008 Ads by
Obama for America

Ad Copy Call to Action Ad Sizes Number of Impressions

"Help Elect Barack Obama President of the United States. Visit the official campaign website" "Join Us" 728x90 Leaderboard, 180x150 Rectangle, 300x250 Medium Rectangle, 468x60 Full Banner 50,853,000
"Barack Obama for President. Visit the Official Campaign Website." "Join Us" 728x90 Leaderboard, 300x250 Medium Rectangle, 468x60 Full Banner, 160x600 Wide Skyscraper 7,041,000
"Change we can believe in. Help Elect Barack Obama President of the United States. Visit the official campaign website." "Join Us" 728x90 Leaderboard, 300x250 Medium Rectangle, 180x150 Rectangle, 468x60 Full Banner 4,709,000
"Obama '08. Visit the official campaign website." "Join Us" 300x250 Medium Rectangle, 468x60 Full Banner 2,494,000
n/a "Join Us" 180x150 Rectangle 463,000
"Get to Know Barack Obama. Sign Up for Invitations to Campaign Events" "Join Us" 728x90 Leaderboard 253,000
"Join the Movement" "Get Involved" 728x90 Leaderboard 116,000

"Meet Barack Obama. Sign Up for Invitations to Campaign Events" "Join Us" 120x600 Skyscraper 107,000
"Visit the Official Obama '08 Campaign Website" "Join Us" 120x60 Button 61,000
"Obama for President" "Join Us" 120x60 Button 67,000
"Obama for President. Visit the Official Website." "Join Us" 180x150 Rectangle 35,000
"Attend Local Campaign Events. Show your Support." "Join Us" 300x250 Medium Rectangle 39,000
"Meet Barack Obama. Attend a Campaign Event Near You" "Join Us" 160x600 Wide Skyscraper 25,000
"Sign Up for Invitations to Campaign Events" "Join Us" 160x600 Wide Skyscraper 11,000
"Come Join the Jersey City Democratic Committee in Meeting Our Next President Senator Barack Obama Wed., January 9, 2008 Doors open at 2:30 p.m. Saint Peter's College...." "Join Us" non-standard dimension 4,000
Source: Nielsen Online, AdRelevance, 2008

January 2008 Ads by
Bill Richardson for President

Ad Copy Call to Action Ad Sizes Number of Impressions

"Bill Richardson President. A Heroes Health Card for veterans, ensuring them the quality care they deserve. Quality health care for PTSD and other mental trauma. Access to affordable behavioral health care for all Americans." "Read Bill Richardson's plan for behavioral health care at www.richardson forpresident.com." 728x90 Leaderboard 2,000
Source: Nielsen Online, AdRelevance, 2008

January 2008 Ads by
Romney For President

Ad Copy Call to Action Ad Sizes Number of Impressions

"Mitt Romney for President. The Leader America Needs. You Can Make The Difference. Volunteer Today. Experience. Vision. Values." "Join Team Mitt." 300x250 Medium Rectangle, 728x90 Leaderboard, 160x600 Wide Skyscraper, 120x600 Skyscraper, 468x60 Full Banner 18,686,000
"There's no work more important than what goes on within the four walls of the American home. Experience. Vision. Values. Strong America. Strong Families." "Join Team Mitt." 300x250 Medium Rectangle 6,635,000
"Tune in to Victory. Help Put Mitt Over the Top. $1,000,000 Media Victory Fund. Be Part of Mitt's TV Campaign." "Contribute. Experience. Vision. Values." 728x90 Leaderboard, 160x600 Wide Skyscraper 6,889,000
"Mitt Romney. Experience. Vision. Values." "Join Team Mitt" 728x90 Leaderboard 3,309,000
"We Will Secure Our Borders. We Will Enforce Immigration Laws Without Amnesty. We Will End Illegal Immigration. Experience. Vision. Values." "Join Team Mitt" 728x90 Leaderboard, 468x60 Full Banner 1,947,000
"Mitt Romney has a clear vision of change for America. He did it in business, the Olympics, and in Massachusetts and He can do it in Washington." "Join Team Mitt. Experience. Vision. Values." 728x90 Leaderboard, 468x60 Full Banner 1,664,000 "2008 Mitt Romney Strong. New. Leadership. Mitt Romney Mike Huckabee Both Pro-Life Both support traditional marriage. Roll over to learn more & get involved." Video 1, Video 2 Expandable 728x90 Leaderboard, Expandable 160x600 Wide Skyscraper, Expandable 300x250 Medium Rectangle 927,000
"Mitt Romney True Strength for America's Future. MittRomney.com" n/a 728x90 Leaderboard 1,000
Source: Nielsen Online, AdRelevance, 2008