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Some yahoos jump, some are pushed as layoffs commence


Yahoos are cyclosis out of the edifice, not all of them victims of the mass layoffs now underway. While both low and high profile staffers have been shown the door, a figure of others have walked of their own free will.

Two executive director in Yahoo hunt Marketing who appear to have left of their own will in recent days are Michael Levine, manager of strategic alliances, and Sales VP Eric Sternbach, who took a senior post at ad web AdKnowledge. Another free-will quitter is Thomas Bradley Horowitz, head of Yahoo's Advanced engineering Division, who has reportedly gone to Google. Additionally, U.K. Hunt and sales executive director Richard Firminger has jumped ship, according to a study in Brand democracy.

Naturally, the laid off are more numerous than the quitted. Of about 1,000 Yahoos who will be adding pink slips to their scrapbooks, a good figure seem to have held senior posts. Salim Ismael led the company's Brickfish brooder unit; Susan Mernit was a senior product manager in Personals; and Saint Patrick Houston worked in Lifestyles.

Those who were let go broadcast the experience in varying degrees of item on blogs, LinkedIn accounts, and chirrup. Ryan Kuder, former senior director of integrated campaign scheme, used chirrup to record a blow-by-blow of his last day on the job.

"This is a serious downer. Trying to drown it in free lattes. Which I will miss," Kuder wrote. Then, "Lots of whispered conversations. Like people are afraid to ask who's gone."

Two other dismissed execs -- Eric Morningstar, Principal Technical Yahoo, and Randy husbandman, community scheme analyst at Yahoo -- had worked together on community integration undertaking. They were surprised to learn of their judgment of dismissal on Tues, Morningstar wrote in a blog post.

"From here it looks like they might have gone after those with larger salaries given the number of top-quality people we saw get the axe today," he noted.

Attending a reception after Yahoo's Searchlight Award program on his last day, Michael Levine, Yahoo's director of strategic alliances, told ClickZ he is headed to work at a hedge fund.

Levine joined Yahoo search marketing in 2004, where he was responsible for developing relationships with search engine marketing and traditional advertising agencies. With his new position, Levine apparently returns to his roots in the investment world. Early in his career, he was an investment banker at S.G. Cowen Securities and CIBC Oppenheimer.

Even as Yahoo security ushers the legions of let go workers out the door, the company is recruiting in various marketing-related roles. Job listings on its corporate site as of late January include account managers, mobile media account execs, a Director of Agency Relations and a SmartAds Manager.

Yahoo did not respond to a request for comment, nor did it issue a statement about the layoffs.