Dr. pepper and yahoo do valentine's day in vegas

The online component is anchored to a microsite hosted by Yahoo. Visitors can propose to person, book their wedding ceremony and send e-card invitations, crash another's wedding, or watch live weddings streamed to the site on Feb 14.

Cadbury has links to the event page from the Dr. Common pepper Web site, and will support it earlier and after Valentine's Day with keyword, banner, and rich media buys. The soda bottler bought Yahoo's front page for Feb 15, the day after Valentine's Day, to keep the impulse going. "It's about reminding people what happened, engaging, edifice awareness," said Brian Zeug, class development military officer for CPG at Yahoo.

As the events unfold, Yahoo will bundle highlights from select weddings and the continuous reception for spectator to watch on the site. "It allows them to connect with the right consumers at a scalable level, and allows us to bring battle and connexion along the way," said Zeug.

Highlights from the festivities include comedy from comic and actor Pauly Shore, who will host. Tay Zonday, who became YouTube famous for his master song "cocoa Rain" and who later recorded a "Cherry Chocolate Rain commercial message follow-up for Dr. Common pepper, may also make an visual aspect.

During the vacation season in Dec, Yahoo worked with the Gap on a political campaign and microsite that likewise included live cyclosis.

Search and show ads are key pieces of the Dr. Common pepper promotion, Zeug said. "It's playing off that start point of hunt, creating media buzz about it, behavioral responses, and edifice off it the next day," he said.