Aol sales exec kathy kayse bolts to discovery
Several days after Time Charles Dudley Warner revealed plans to split AOL into offprint units lodging its Web entree and ad-related businesses, one of the unit's top sales executive director has done some splitting of her own.Kathleen Kayse has left her post as VP of selling solutions for AOL's Platform A division to take a job as EVP of digital media sales for find Communications. Kayse, who has logged 24 years with TW, was named to lead the newly created Marketing Solutions group at Platform A, AOL's audience and ad networks division. find Ad Sales President Joe Abruzzese said Kayse would bring in new ad clients to monetize the company's Web sites, VOD and Mobile River offerings. "Kathy integrates linear and digital media skilfully, which bodes well for find as we expand our ad opportunities across our multi-platform assets," he said in a statement to ClickZ. Discovery says its Web place draw 25 1000000 unique visitors each month. AOL has begun a hunt for Kayse's replacement, naming regional sales heads Saint Matthew Arkin and Mark Ellis to fill in temporarily. Both study to Curt Viebranz, the former CEO of Tacoda who's now in complaint of Platform A. Kayse reported to Viebranz, who also antecedently worked for TW, under the new construction announced in Dec. Time Charles Dudley Warner continues to invest heavily in Platform A. Its latest ad-related acquisitions include buy.at, an affiliate marketing company, and Goowy, a supplier of appliance technology. Prior to connection AOL, Kayse spent 21 years at other Time Charles Dudley Warner positions including a stint as publishing house of People magazine, Money and FSB: luck Small concern. In a statement, Kayse said she was "drawn to the role" at find after visual perception how rapidly it was expanding into the digital space. Discovery-owned digital place include HowStuffWorks.com, Treehugger.com and Petfinder.com. |