Sem firm applies century-old linguistics law

While every hunt marketing or SEO firm has its methods and expression, archaic math and linguistics theories aren't often among them.

Yet at least one SEM federal agency, Commerce360, claims to make active agent use of a expression called Zipf's Law (define). The empirical law, originally proposed in the first half of the 20th century, states the most park word in a body of data occurs twice as often as the sec most park word, whose frequence is two-base hit the fourthly most park word.

Using it, commercialism360 says it can assign or predict the frequence of vocabulary and keywords surrounding a merchandise or service. It does so by list words related to the brand, ranked in order, and then graphing them to the expression. The formula's curve follows a similar trajectory to the long tail, and is able to identify the head tail and mid tail.

"It turns out all of these long tail image follow the same swooping curve," said Bruce Ernst, VP of merchandise management at commercialism360.

Commerce360 has a computing machine program to do the heavy lifting of Zipf's Law. After computation, the team can determine where a word falls in the long or mid tail, and what terms might be missing from its graph. The company added it doesn't "set it and forget it" once keywords are calculated, but instead repeats its procedure at habitue intervals to determine whether they're still appropriate.

"The law predicts certain words will decay at a certain level," said Ernst.

commercialism360 EVP Michael Smalls says the programme is good than 95 percentage at its truth level.

commercialism360 was founded three years ago, and has been in commercial message operation for about a year and a half. Clients include American Eagle, Comcast, Nautica, Liz Claiborne, and John Hope Franklin Mint.

Ernst said some terms can be expensive, and might not make sense. "You can buy your relevant words and they won't do you any good if you don't have the right vocabulary," he said. A second mathematical formula, the Lorenz Curve (define) is used to show how income distributes across the portfolio, executives said.

Ernst and Smalls said they originally used Zipf's Law to study an entirely different medium, using it to expose keywords commonly used in spam.