Double fusion adds casual games to roster

two-base hit Fusion has expanded its casual games portfolio with the add-on of Spill Group's two U.S. Games portals. The partnership was discussed at the casual games conference Casual Connect in Dutch capital yesterday.

The in-game ad web will entirely handle sales of pre-roll, post-roll, Web stock list, and usage sponsorships on Spill's U.S. Game portals GamesGames.com and GirlsGoGames.com. Spill claims 60 million unique monthly visitors visit its gambling portals.

"These sites generate an amazing amount of stock list," said Jonathan Epstein, CEO at two-base hit Fusion, adding, "We expect to be the only people selling in-game."

Casual gambling is a comparatively new class in two-base hit Fusion's web. The firm added Oberon in Sep, and has a few other downloadable casual game destinations on its web. This is the network's first foray into the Flash game space.

"It moves us sharply into the Flash side of casual, which is an wholly different demographic than people who play downloadable casual games," Jacob Epstein said. The two game portals attract boys and girls in the teen and tween age grouping, he said. "It give us new reach into the teen male audience that compliments our core video game reach, and provides highly-targeted reach into the teen and tween girl marketplace."

Epstein remarked on Spill's strategy, which is to stake out sphere names related to games in multiple languages and part. The company bought the Portuguese word for game, Ojogos.com.br, to serve both Federative Republic of Brazil and Portuguese Republic.

Spill Group announced a offprint deal with RealNetworks at the conference, including syndication rights for Spill Group's family portals including Games.co.uk, Jeux.fr, Goico.it, Jetzspielen.de, Spelletjes.nl, Spela.se, Juegos.com, Gry.pl, Gamesgames.com, and Ojogos.com.br for Real's RealGames place, which service a preponderantly female demographic.