News corp not interested in buying yahoo

News Corp is among a smattering of companies floated as potentiality Yahoo suer, following Microsoft's bold $44.6 one million million offer for the struggling Web firm. Asked about the possibility of a News Corp bid for Yahoo, president and CEO Prince Rupert Murdoch said, "We're decidedly not going to make a bid for Yahoo�. We're not truly interested at this stage."

As for whether News Corp is considering an AOL purchase, Murdoch response was curt: "That's an even easier question. No," he said.

about 60 percent of FIM's gross were derived through its multi-year deal with Google, the scoop provider of hunt results and paid listings on FIM including MySpace, IGN.com, and Gamespy.com.

"We improved our workings relationship over the past year with Google," said Peter Chernin, News Corp president and COO.

The company's relatively-new HyperTargeting offering, used to mark ads to MySpace users, contributed to impulse in Q2, according to Chernin. "Advertisers are beginning to understand and see the value of sociable networking," he added, noting, "e-CPMs were up close to 50 percentage, and advertisers using this [type of targeting] are disbursement twice as much."

FIM expanded its HyperTargeting platform for show ads in Nov, along with adding several new audience segments. The goal has been to refine audience cleavage in the hopes of drive higher CPM rates for show ads. MySpace has admitted those rates typically have been low because the sociable networking site has so much stock list.

Since Nov, FIM extended its targeted user section to include sub-segments representing, for case, fans of particular sports teams instead than a more generalized sports enthusiast category. The company plans to offer 1,000 user segments by July.

Advertiser verticals including fashion, consumer electronics, and financial services have shown particular interest in the targeting platform.

FIM is also banking on interest from small business advertisers, including the 10 million Chernin said have MySpace profiles. A self-serve display ad creation and targeting tool for small advertisers is set to launch in beta during the current quarter.

Overall, News Corp's net income came in at $832 million for the quarter ended Dec. 31, compared to $822 million in Q2 2007.