Hispanic-focused publisher batanga grabs an ad network

Batanga, a Florida-based company that has published a Hispanic-focused Web site since 1999, now has its own online ad web.

The company purchased HispanoClick, an online ad web that claims to reach more than 5.6 1000000 unique U.S. Users every month. Details of the buck private transaction were not revealed and Batanga did not reply to petition for remark.

In announcing the deal, Batanga said it becomes "the first Spanish American contentprovider to acquire an ad web." It said HispanoClick's network has worked with more than 800 Spanish American publishers, and advertisers have included Verizon radio, Kraft, Mazola, the U.S. Army, and horse opera Union.

HispanoClick's general director, Marc Duquette, will remain in his place. Ana Maria De La Cruz, co-founder of HispanoClick, will stay on as vice president of concern development in Batanga's Miami central office.

Batanga's main merchandise is Latino-oriented music and amusement. In add-on to its online music offerings and a social-networking site, the company hosts live events and publishes several print publications.

The deal is one of several announced in recent months that focus on targeting America's growth population of Hispanics. Early last month, PR Newswire, which chiefly focuses on populace relations and news releases, acquired three Spanish American oriented businesses -- Spanish American PR Wire, LatinClips and Spanish American Digital web (HDN) -- hoping to gain more entree to the quickly expanding Spanish American segment.

In Sep, a San Francisco-based company called Consorte Media was createdto help advertisers reach Spanish American consumers. It established a three-pronged approach that included lead coevals, a media web and an ad web.