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Epic hires cyber fraud inspectors to burnish image
Firm formerly known as AzoogleAds hires from New York and Florida Attorney General offices, including one who investigated the firm. Apr 28 2008
Marketers begin to assess hd video ads
Adobe, Intel and Epson were among the first advertisers to run high definition video ads in online ad buys. Apr 28 2008
Mtv partners with oddcast to launch virtual playgrounds
Visitors to Virtual MTV can enter online environments for "The Hills," "Pimp My Ride," and "The Real World." Apr 28 2008
Top 50 advertisers by media value in february, 2008
Rankings of the top 50 Internet advertisers by media value in February 2008. Apr 26 2008
Second life nabs organic chief, will brands return?
SL is dead to many marketers. Could Linden Lab hope to patch things up with the hire of Organic's Mark Kingdon? Apr 25 2008
Internet marketing strategy: social media marketing - part 3
Social Media: Setting Goals Apr 25 2008
Microsoft sees ad growth, shrugs at yahoo
Microsoft reported net profit of $4.39 billion in Q3 of its '08 fiscal year, and suggested it would consider withdrawing its proposed bid for Yahoo. Apr 25 2008
Google debuts mobile image ads
AdSense mobile network carries both text and image ads, and can dynamically serve the ad Google determines will perform best at the time it's shown. Apr 24 2008
Web ads from left and right advocacy groups signal more to come
Recent online ad efforts by liberal group MoveOn.org and conservative nonprofit Freedom's Watch imply more advocacy Web spending this election. Apr 24 2008
Study: majority use social media to 'vent' about customer care
Study also finds 72 percent of respondents used social media to research a company's reputation for customer care before making a purchase. Apr 24 2008
Online classified, vertical ad spending boom predicted
Why the Kelsey Group anticipates online marketplaces will become a big business. Apr 24 2008
Iab europe embarks on expansion and restructuring
Representatives of national European IAB organizations will convene next month to formulate a constitution. Apr 24 2008
Buzzlogic buys app firm to improve conversational ad targeting
In addition to acquiring Activeweave, the firm is in the preliminary stages of building out an ad network. Apr 24 2008
Yahoo q1 earnings rise, yang hails display ad future
Softness persists in travel, financial, and retail advertising however. Apr 24 2008
24/7 real media launches b2b ad network
Digital marketing company teams up with four publishing partners that include more than 200 business-to-business Web properties Apr 22 2008
Verklin out, fay in as head of aegis americas
Sarah Fay becomes the first digital agency native to rise to the top of a major ad agency network in the United States. Apr 22 2008
Six apart aims for brand dollars with acquisition and ad network
Movable Type developer has launched an ad platform for bloggers and acquired a New York-based firm that will give it more brand services capabilities. Apr 22 2008
Legal tides changing for user-generated content
Many civil libertarians will tell you that there were certain problems with the 1996 telecom Act, but there's one part of it that every ISP and owner of a UGC-based web site loves. Now two rulings threaten to weaken that part of the Act. Should you be con Apr 22 2008
Myspace tests community tools for advertisers
Beta platform allows brands to create and maintain their profiles. Apr 22 2008
Gore's 'we' campaign to pack digital wallop
America's first major ad blitz on climate change will be built around the Internet. Could the social media strategy backfire? Apr 21 2008 |