Facts about google's ranking algorithm

The article lists a concrete example why Google could alteration its algorithmic rule:

    "Recently, a hunt for 'French Revolution' returned too many sites about the recent French presidential election political campaign — in which campaigner opined on various policy revolutions — rather than the ejector of King Louis XVI.

    A search-engine tweak gave more weight to pages with phrases like 'French Revolution' instead than pages that merely had both words."

If you want to get high rankings on Google, it's important to know whether you should use your keywords as a phrase or as offprint words on your web pages.

This can be different for different keywords. Fortuitously, there is a way to find out how you should use your keywords on your web pages (see below).
PageRank Is Just One Of Many Factors

While PageRank was very important when Google was new, Google now uses many more factors to determine the rankings of web pages:

    "PageRank is but one signaling. Some signaling are on Web pages — like words, links, mental image and so on. Some are drawn from the history of how pages have changed over time. Some signaling are data form uncovered in the one million million million of searches that Google has handled over the years."

There are many factors that influence the ranking of a web page on Google. If you want to get high Google rankings for your website, then you have to work on all of these factors.
How Can You Optimize Your Web Pages For Google's Algorithm?

Which factors are important for Google? Does your website have these factors?

You don't have entree to Google's internal tools. How can you find out whether it is good to have the words "French revolution" as a phrase on your web pages or if you should use both words individually (see illustration above)? Which other factors are important for high Google rankings?

That's why we developed the top 10 optimizer tool. IBP's Top 10 Optimizer demystifies Google's ranking algorithm by analyzing the top ranked pages. IBP tells you in plain English where to put the keywords on your web pages and which factors lead to top 10 Google rankings.

The information is specifically for your website, your keywords and for Google (you can also select other major search engines). If you haven't used the top 10 optimizer with your web pages yet,