Google doesn't like cloaking

In a recent blog post, Google's anti-spam applied scientist Matt Cutts wrote about cloaking. The blog post makes several things clear:

Google doesn't like cloaking.
It doesn't matter if a small or a big company uses cloaking.
Websites that use cloaking will be removed from Google's index.
Google will detect all cloaking attempts earlier or later.
What is cloaking?

Cloaking is a hunt engine optimisation technique in which the web page content presented to hunt engine spiders is different from that presented to the convention web surfers.

This is done by delivering web page content based on the IP computer address or the User-Agent of the user requesting the page.

When a user is identified as a hunt engine spider, a book on the waiter delivers a different version of the web page. The intent of cloaking is to deceive search engines.

All major hunt engines consider cloaking to be a misdemeanor of their guidelines. For that ground, websites that use cloaking will be banned from the hunt results.

Google's opinion on "undetectable" cloaking

In his recent blog post, Google's Matt Cutts commented on a Danish company that offered 'undetectable' cloaking to its client.

Google tried to check if this claim was true and they rapidly found a website that used the services of the company. It turned out that their cloaking wasn't undetectable at all:

"If person is trying to manipulate Google by deceptive cloaking, it means that a webserver is returning different content to Googlebot than to users.

Thatâ€™s a status that can be checked for by algorithmic rule or manually, and such cloaking is surely not 'undetectable.'"

Don't risk your hunt engine rankings

You might get short term consequence with shady SEO techniques such as cloaking but it is very probably that your site will be banned from search engines if you use them. You'll put your web business at severe risk if you use black-hat SEO methods.

If you want to get lasting results, better use ethical search engine optimization techniques.

It's not a good idea to trick search engines. They will discover this sooner or later. If you want to know how to get high search engine rankings without offending search engines, take a look at OnTheAvenues.