Google ranking tips from a google employee

Last week, Google's Matt Cutts had a Q&A on the SearchMarketingExpo in Seattle. Here's a summary of the most important statements:
Google's Supplemental Index

Pages in Google's supplemental consequence are parsed differently than pages in the habitue index. Pages from the supplemental results can get into the main index. According to Matt Cutts, phrase relationships are handled a bit otherwise for supplemental pages. He didn't reveal item.

Webmasters shouldn't be worried if they have pages in the supplemental index. Matt Cutts has 100 of his own pages in the supplemental index.
Paid Links

Google considers purchasing links to be exterior of their guidelines and they might take strong actions against that in the hereafter. Matt Cutts indicated that "Google might take action" if webmasters buy links anyhow.
Outbound Links

Matt Cutts said that links to other websites are good for users, and hence good for hunt engines.
The Impact Of Spammy Domains That Are Owned By The Same individual

Matt Cutts indicated that a webmaster who owns many spammy websites might get problem with his other websites.
Catalog Pages And Online Store hunt Result Pages

Google tries to avoid online store consequence pages in its own consequence pages. If an online store hunt result page looks like hunt results that are available anywhere else, then Google doesn't like the page. It's much good if it has unique content.

class pages in online shops work good according to Matt Cutts. Nevertheless, a merchandise should only be listed in the best-applicable category alternatively of being listed in 30 different locations.

Matt Cutts recommended to analyze the web pages that presently have high rankings because webmasters can learn from them.

We also recommend to analyze the top ranked pages for your keywords. As these pages do have top 10 rankings on Google, they must have done something right. IBP's Top 10 Optimizer tools make analyzing your competitors as easy as 1-2-3.