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Google not best for all searches
When you’re look for info, do you go to an cyclopedia or a specialized book? If you answered “Neither; I check the net,” don’t click away. The inquiry has more relevancy for the major hunt engines, peculiarly Google, than you might think.
I still use Google as my default search engine, and so do many others trying to find info on the net. Online research and rankings site comScore recently released figures that revealed the U.S. Traffic rankings of sites competing in the hunt marketplace. For the month of Oct 2007, Google held on to a major lead. Users performed 6.1 billion core searches at Google’s sites, a fig that represents 58.5 percent of the hunt market. The sec place hunt company, Yahoo, claims less than a one-fourth of the hunt market.
Can 1000000 and 1000000 of net users be wrong? Yes and no. The truth of the substance is, not all searches are created equal. Google, however, dainty them as if they are. That’s not surprising; frankly, with as many searchers as Google sees using its main hunt page, it can’t truly do otherwise. So every hunt is treated as if it is look for full general information, even although the user’s purpose may be to get a very particular piece of info.
Uncovering a user’s purpose remains one of the most difficult things for hunt engines to accomplish. If I put the phrase “Beach Boys” into a hunt engine, do I want info about the band’s history? Am I look for someplace to buy their music? Do I want tickets to their next concert? Or am I hoping to find (perchance pirated) videos of the group in public presentation?
The reply to those inquiry matter. Hunt engines are all about putt the most relevant results at the top. Which links are most relevant to the searcher depends on which question they really have in mind when they put those keywords into the search box. We can’t just ask the question; we have to use the right keywords and hope the search engine – and the sites – give us an answer that matches the real question we had. Some search engines are better at answering certain kinds of questions than others. If you’ve tried Google for certain queries and found it wanting, you know exactly what I’m talking about. |
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